HazelBase

The platform that powers your go-to-market

Find prospects actively discussing problems you solve, enrich data, and engage at scale. All in one platform.

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Stop Losing Customers to Competitors Who Show Up First

Manual Monitoring Wastes Time

You're checking Reddit, X, and LinkedIn manually—or missing conversations entirely while competitors engage your prospects.

Monitoring Tools Don't Qualify Leads

Brand24 and Mention show you mentions, but can't tell you if it's a $50M company or a student project. You still need LinkedIn Sales Navigator and manual research.

Cold Outreach Is Getting Harder

Apollo and ZoomInfo give you contact lists, but everyone's tired of cold emails. You need inbound signals—people already discussing their pain points.

Manual process

Monitor Brand24 for mentions
Search LinkedIn Sales Navigator
Copy data into spreadsheet
Research company context
Draft personalized reply
Find and verify contact info

30-120 min

per qualified lead

With Hazelbase

Open dashboard
Click qualified match
Review enriched profile
Refine AI-drafted message
Send
Increase revenue

5 min

per qualified lead

Three Steps From Social Signal to Qualified Conversation

Step 1

Discover High-Intent Conversations

Real-time monitoring across Reddit, X, and LinkedIn

Monitor keywords relevant to your offering—or just provide your website URL and our AI recommends keywords based on your value proposition. Get instant alerts when prospects discuss problems you solve.

  • Whole-word matching prevents false positives
  • Custom URL filters (monitor specific subreddits, LinkedIn groups, etc.)
  • Webhook and email notifications
social selling, lead generation tools, Reddit outreach
reddit.com/r/sales
reddit.com/r/marketing
"Looking for a tool to help with social selling and lead generation..."
Relevance Score87/100
CompanyTechCorp Inc
Employees45
Revenue$8M
TitleHead of Growth
Step 2

Qualify Matches Automatically

B2B enrichment tells you who's worth engaging

Conversations are instantly enriched with company size, revenue, tech stack, contact information, and employment history. Plus, AI relevance scoring (0-100) ranks matches so you prioritize the best opportunities.

  • Company firmographics (employee count, revenue, funding)
  • Individual contact data (email, phone, LinkedIn profile)
  • AI scoring based on your custom criteria

Can I monitor competitor mentions specifically?

Yes—monitor anything. Our AI will make specific keyword recommendations for your organization, including competitor tracking strategies.

Step 3

Engage With Platform-Optimized AI Replies

Draft responses in seconds, not minutes

AI generates contextually relevant replies tailored to each platform's best practices—Reddit's conversational tone, LinkedIn's professional voice, X's brevity. You edit, approve, and send. Respond to 50 prospects this week instead of 5.

  • Platform-specific optimization (Reddit ≠ LinkedIn ≠ X)
  • Learns from engagement performance over time
  • Uses your organization profile for personalization

Why not just use ChatGPT?

Hazelbase AI is fine-tuned for each platform's best practices and continuously learns from engagement performance—tracking which reply strategies convert on Reddit vs LinkedIn vs X, then improving over time.

Reddit

Hey! We actually built Hazelbase to solve exactly this problem. Happy to share what we learned about social selling if you want to DM, no sales pitch, just comparing notes since we've been in the trenches.

LinkedIn

[Name], this is a challenge we've worked extensively on with B2B teams. The key is combining conversation monitoring with automatic qualification, knowing company size, revenue, and tech stack before you engage.

X / Twitter

Built Hazelbase for exactly this. monitors Reddit/LinkedIn/X for prospects discussing pain points, enriches with B2B data, drafts replies

Why Teams Choose Hazelbase Over Alternatives

Real-time monitoring

Hazelbase
Reddit, X, LinkedIn
Brand24/Mention
Monitoring only
Apollo/ZoomInfo
Clay

Contact enrichment

Hazelbase
Automatic
Brand24/Mention
Apollo/ZoomInfo
Static lists
Clay
Manual workflows

Inbound signal detection

Hazelbase
Brand24/Mention
Apollo/ZoomInfo
Clay

AI reply generation

Hazelbase
Platform-optimized
Brand24/Mention
Apollo/ZoomInfo
Clay

Relevance scoring

Hazelbase
Custom AI criteria
Brand24/Mention
Apollo/ZoomInfo
Clay

Complete workflow

Hazelbase
Monitor → Qualify → Engage
Brand24/Mention
Partial
Apollo/ZoomInfo
Partial
Clay
Requires setup

The cost of doing this manually:

  • Brand24:$199/month
  • LinkedIn Sales Navigator:$80/month
  • Manual qualification:10 hrs/week + $400/month
  • Total:10 hrs/week + $679/month

$49/month

Saves 10 hours/week

Everything You Need in One Platform

Keyword Monitors

Set up unlimited keyword tracking with smart filtering. Configure whole-word matching, URL patterns, and custom notification rules. Coverage across Reddit, X/Twitter, and LinkedIn.

Relevance Scoring

AI scores every match from 0-100 based on your custom criteria. Define what makes a conversation high-quality for your organization—company size, pain point relevance, decision-maker level, or any other factors.

B2B Data Enrichment

Matches are enriched with company firmographics (size, revenue, funding, tech stack), contact information (email, phone, LinkedIn), and employment history. Access comprehensive B2B data beyond just matches.

AI Reply Generation

Generate platform-optimized responses in your brand voice. Each platform has unique best practices—Reddit values authentic conversation, LinkedIn rewards professional insight, X demands brevity.

Webhook & Email Alerts

Get instant notifications when high-value matches appear. Configure alerts based on relevance scores and custom criteria to never miss an opportunity.

Developer API

RESTful API for custom integrations. Cursor-based pagination, comprehensive endpoints for people data, company data, keyword monitors, and AI generation.

How B2B Teams Use Hazelbase

Sales Teams

"We monitor Reddit discussions where prospects ask for tool recommendations. Hazelbase shows us the conversation, enriches the contact with company size and revenue, then drafts a helpful reply. We've added $120K to pipeline from Reddit alone."

Average 45% increase in qualified leads

Marketing Teams

"Tracking competitor mentions and industry trends across social platforms. When someone complains about our competitor, we engage authentically—not with a sales pitch, but by sharing genuinely helpful resources. Brand awareness is up 45% in our target segment."

2x inbound demo requests

Agencies

"Managing social selling for 8 B2B clients. Hazelbase's API lets us automate monitoring and qualification, while AI drafts speed up our response time. We're engaging 10x more conversations without adding headcount."

10x more conversations engaged per client

Common Questions

How is this different from setting up Google Alerts or manual monitoring?

Google Alerts don't cover Reddit or X effectively, and they can't tell you if the person discussing their problem works at a $50M company or is a solo freelancer. Hazelbase enriches matches with B2B data and scores relevance automatically—saving 2-3 hours of research per lead.

Do I need to configure keywords manually, or can Hazelbase do this automatically?

Just provide your website URL. Our AI analyzes your offering and recommends keywords, competitor terms, and pain points to monitor. You can customize or override these recommendations anytime.

What does "unlimited" monitoring actually mean? Are there caps?

Unlimited keyword monitors means no limit on how many keywords you track. Match limits (how many results we process) and platforms vary by plan.

Can the AI actually write good replies, or will it sound robotic?

Our AI is fine-tuned for each platform and continuously improves by tracking engagement performance. It learns which strategies work on Reddit (conversational, helpful) vs LinkedIn (professional, insightful) vs X (brief, punchy). You always review and edit before sending—think of it as a skilled first draft, not autopilot.

How does AI scoring work? Can I customize it?

Yes. Define your scoring criteria in plain language: "Score higher if company has 50-500 employees and author mentions 'lead generation.'" The AI applies your instructions to every match and explains the score. Update your criteria anytime as your ICP evolves.

What if I need data beyond just keyword matches?

Hazelbase includes comprehensive B2B data access. Search people by email/LinkedIn URL, search companies by domain/name/revenue, and enrich existing records. Full API access included.

Simple, Transparent Pricing

Paid plans start at $49/month with 14-day free trial. No credit card required to start.

All plans include keyword monitoring, B2B enrichment, AI reply generation, and API access. Match quotas, platforms and rate limits vary by tier.

Start Finding Your Next Customers Today

See who's actively discussing problems you solve. Monitor Reddit, X, and LinkedIn—enriched with B2B data and AI-drafted replies.

No credit card required • Full platform access